PanoraDX – Branding, Packaging Design & Marketing Collateral

Bringing Trust & Innovation to Dental Health

For this project, I was commissioned to develop the complete brand identity for PanoraDX, a startup introducing a rapid vitamin D test tailored for the dental industry. The project involved designing the logo from scratch, as well as creating branding elements for the website, product packaging, and marketing collateral, including posters and brochures for one of Canada’s largest dental trade shows.

The Story Behind the Design

With trust and professionalism at the core of PanoraDX’s mission, I chose a blue color theme to reflect credibility and reliability—qualities essential in the dental and medical fields. To add a distinctive touch, I incorporated a small orange drop, symbolizing both the blood drop from a finger-prick test and the sun’s rays, representing vitamin D.

A key element of the design is the hexagon component, which represents the chemical structure of the vitamin D molecule. This subtle scientific reference reinforces the precision and clinical backing of the product, making it visually compelling while maintaining a clean and professional look.

By combining minimalist design with strong storytelling, PanoraDX’s branding ensures that dentists and healthcare professionals immediately recognize the innovation, accuracy, and trustworthiness behind the product.