Empawer Pet – Branding & Packaging Design

Bringing Science & Compassion Together in Pet Wellness

For this project, I was commissioned to redesign the logo and branding for Empawer Pet, a startup dedicated to pet mental health and wellness. My work extended beyond the logo to include branding elements for social media and their website, B2C packaging, and marketing collateral—all designed to create a cohesive, recognizable brand identity.

The Story Behind the Design

Empawer Pet’s visual identity is built around trust, care, and connection. The paw icon symbolizes happy, healthy pets, while the hexagonal shapes with AI-inspired circuit lines reflect the company’s modern, science-backed approach to pet wellness. The rounded font adds a warm, approachable feel, ensuring the brand remains friendly and inviting.

By balancing simplicity with storytelling, this design helps Empawer Pet connect with pet parents who want the best for their furry companions—both physically and emotionally. Because, Happy Pet Happy Parents!